{"id":2344,"date":"2019-12-17T22:45:52","date_gmt":"2019-12-17T22:45:52","guid":{"rendered":"https:\/\/libertate.com.ar\/pruebas\/hsbc-transformacion-inclusiva-con-foco-a-clientes-con-discapacidad\/"},"modified":"2019-12-17T22:45:52","modified_gmt":"2019-12-17T22:45:52","slug":"hsbc-transformacion-inclusiva-con-foco-a-clientes-con-discapacidad","status":"publish","type":"post","link":"https:\/\/libertate.com.ar\/pruebas\/hsbc-transformacion-inclusiva-con-foco-a-clientes-con-discapacidad\/","title":{"rendered":"HSBC: Transformaci\u00f3n inclusiva con foco a clientes con discapacidad"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>HSBC: Transformaci\u00f3n inclusiva con foco a clientes con discapacidad<\/strong><\/h1>\n\n\n\n<p>El Banco HSBC cuenta con una iniciativa a nivel global denominada Grupo Multi, que abarca diferentes \u00e1reas<strong>. En Argentina, el Grupo Multi \u2013 Discapacidad tom\u00f3 la posta<\/strong> para trabajar en la atenci\u00f3n inclusiva a personas con discapacidad y estuvimos acompa\u00f1ando este proceso mediante una consultor\u00eda. <\/p>\n\n\n\n<p>A trav\u00e9s de dos encuentros, trabajamos realizando una formaci\u00f3n en atenci\u00f3n inclusiva a personas con discapacidad, pensando en los clientes diversos que visitan las sucursales de HSBC en el pa\u00eds.  <\/p>\n\n\n\n<p> El primer paso fue <strong>visibilizar qu\u00e9 barreras hay que levantar y c\u00f3mo mejorar la atenci\u00f3n brindada<\/strong>. Para eso, hicimos un <strong>autodiagn\u00f3stico de las sucursales<\/strong> para identificar todas las potenciales mejoras que podr\u00edan realizarse y c\u00f3mo implementarlas. El objetivo de estos encuentros es <strong>brindar herramientas para que puedan generar una propuesta de formaci\u00f3n interna<\/strong> que abarque a todos los responsables de atenci\u00f3n del banco.  <\/p>\n\n\n\n<p>Hasta el momento HSBC viene trabajando en inclusi\u00f3n laboral de trabajadores con discapacidad, pero ahora, <strong>ahora el desaf\u00edo es tambi\u00e9n expandirse hacia la inclusi\u00f3n de los clientes<\/strong> y por ende, enmarcarse dentro de una acci\u00f3n de marketing inclusivo. <\/p>\n\n\n\n<p>HSBC y Libertate trabajaron para encontrar las herramientas que permitan lograr una atenci\u00f3n inclusiva. Y vamos por el buen camino, porque ya surgi\u00f3 una premisa que marcar\u00e1 el norte de las futuras decisiones de la empresa: <strong><em>\u201cNuestros clientes no son todos iguales, pero nuestra calidad de atenci\u00f3n s\u00ed es igual para todos.\u201d<\/em><\/strong><\/p>\n\n\n\n<div class=\\\"wp-block-image\\\"><figure class=\\\"aligncenter is-resized\\\"><img src=\\\"https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/3.HSBC_-578x1024.jpg\\\" alt=\\\"Trabajando con la gente de HSCB\\\" class=\\\"wp-image-2346\\\" width=\\\"434\\\" height=\\\"768\\\"\/><\/figure><\/div>\n\n\n\n<p>Si te interesa lo que hacemos, escribirnos a nuestro mail: <a href=\\\"mailto: info.libertate@gmail.com\\\">info.libertate@gmail.com<\/a><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trabajamos junto al Grupo Multi Discapacidad de HSBC co-creando iniciativas estrat\u00e9gicas de marketing inclusivo con foco en clientes diversos que visitan las sucursales de HSBC en el pa\u00eds.<\/p>\n","protected":false},"author":3,"featured_media":2345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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junto al Grupo Multi Discapacidad de HSBC co-creando iniciativas estrat\u00e9gicas de marketing inclusivo con foco en clientes diversos que visitan las sucursales de HSBC en el pa\u00eds.","_links":{"self":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts\/2344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/comments?post=2344"}],"version-history":[{"count":0,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts\/2344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/media\/2345"}],"wp:attachment":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/media?parent=2344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/categories?post=2344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/tags?post=2344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}