{"id":4016,"date":"2023-09-14T15:30:01","date_gmt":"2023-09-14T18:30:01","guid":{"rendered":"https:\/\/libertate.com.ar\/pruebas\/promoviend-la-atencion-inclusiva-y-accesible-de-todomoda-e-isadora\/"},"modified":"2023-09-14T15:30:01","modified_gmt":"2023-09-14T18:30:01","slug":"promoviend-la-atencion-inclusiva-y-accesible-de-todomoda-e-isadora","status":"publish","type":"post","link":"https:\/\/libertate.com.ar\/pruebas\/promoviend-la-atencion-inclusiva-y-accesible-de-todomoda-e-isadora\/","title":{"rendered":"Promoviendo la atenci\u00f3n inclusiva y accesible de Todomoda e Isadora con perspectiva de discapacidad y accesibilidad"},"content":{"rendered":"\n<h1 class=\"\\&quot;wp-block-heading\\&quot; wp-block-heading\"><strong><strong>Promoviendo la atenci\u00f3n inclusiva y accesible de Todomoda e Isadora con perspectiva de discapacidad y accesibilidad<\/strong><\/strong><\/h1>\n\n\n\n<p>Durante el \u00faltimo a\u00f1o, venimos acompa\u00f1ando a Blue Star Group (BSG), la empresa l\u00edder en el segmento de accesorios de moda y lifestyle en Am\u00e9rica Latina con sus marcas Todomoda e Isadora.&nbsp;<\/p>\n\n\n\n<p>Iniciamos un recorrido de formaci\u00f3n destinado a que puedan co-crear iniciativas con una perspectiva de discapacidad y accesibilidad alineadas a su core de negocio. De los encuentros formativos participaron integrantes del comit\u00e9 de diversidad de Latam que, a su vez, forman parte de distintas \u00e1reas de la operaci\u00f3n.&nbsp;<\/p>\n\n\n\n<div class=\"\\&quot;wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" are-vertically-aligned-center\\\">\n<div class=\"\\&quot;wp-block-column is-layout-flow wp-block-column-is-layout-flow\" is-vertically-aligned-center\\\">\n<figure class=\\\"wp-block-image aligncenter size-full\\\"><img src=\\\"https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/BlueStarGroup.jpg\\\" alt=\\\"&quot;&quot;\\\" class=\\\"wp-image-4036\\\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"\\&quot;wp-block-column is-layout-flow wp-block-column-is-layout-flow\" is-vertically-aligned-center\\\">\n<figure class=\\\"wp-block-image aligncenter size-full\\\"><img src=\\\"https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/BlueStarGroup2.jpg\\\" alt=\\\"&quot;&quot;\\\" class=\\\"wp-image-4037\\\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p style=\\\"font-size:16px\\\">Fuente: Blue Star Group<\/p>\n\n\n\n<p>Una de las ideas prototipadas se centr\u00f3 en mejorar el Customer Experience incorporando la perspectiva de discapacidad y accesibilidad de forma omnicanal, es decir, en todos los puntos de interacci\u00f3n presenciales y digitales con la comunidad de Todomoda e Isadora. En esta b\u00fasqueda se identificaron algunas barreras que ciertos grupos de personas podr\u00edan enfrentar al querer interactuar con la marca, y se presentaron propuestas para abordar estos desaf\u00edos.<\/p>\n\n\n\n<p>Miriam Arce, Analista Cultura &amp; Engagement, reflexiona sobre este proceso:&nbsp;<\/p>\n\n\n\n<p>\u201cProfundizar en la accesibilidad tuvo un gran impacto en todas las personas involucradas en el proyecto. Desde ese momento hemos visto un granr compromiso para avanzar en las acciones de nuestra estrategia\u201d.<\/p>\n\n\n\n<p>En cuanto a la colaboraci\u00f3n con Libertate, Miriam agrega que valora el profesionalismo, el nivel de acompa\u00f1amiento, la claridad en la comunicaci\u00f3n y compartir valores y cultura con un prop\u00f3sito en com\u00fan.<\/p>\n\n\n\n<p>En una segunda etapa de trabajo hemos avanzado a\u00fan m\u00e1s incorporando recomendaciones de atenci\u00f3n inclusiva y accesible a la gu\u00eda de Customer Experience de las marcas. Esto permitir\u00e1 que las personas que se desempe\u00f1an en atenci\u00f3n al cliente cuenten con&nbsp; herramientas con perspectiva de discapacidad y accesibilidad.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Para Blue Star Group, este es solo el comienzo de un camino en el que estar\u00e1n constantemente reconociendo oportunidades de mejora para ser cada vez m\u00e1s inclusivos con las personas con discapacidad.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el \u00faltimo a\u00f1o, venimos acompa\u00f1ando a Blue Star Group (BSG), la empresa l\u00edder en el segmento de accesorios de Am\u00e9rica Latina con sus marcas comerciales Todomoda e Isadora.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":4209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos"],"uagb_featured_image_src":{"full":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda.jpg",1200,600,false],"thumbnail":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda-150x150.jpg",150,150,true],"medium":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda-300x150.jpg",300,150,true],"medium_large":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda-768x384.jpg",768,384,true],"large":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda.jpg",1200,600,false],"2048x2048":["https:\/\/libertate.com.ar\/pruebas\/wp-content\/uploads\/Banner-Isadora-Todomoda.jpg",1200,600,false]},"uagb_author_info":{"display_name":"libertate","author_link":"https:\/\/libertate.com.ar\/pruebas\/author\/libertate\/"},"uagb_comment_info":0,"uagb_excerpt":"Durante el \u00faltimo a\u00f1o, venimos acompa\u00f1ando a Blue Star Group (BSG), la empresa l\u00edder en el segmento de accesorios de Am\u00e9rica Latina con sus marcas comerciales Todomoda e Isadora.\u00a0","_links":{"self":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts\/4016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/comments?post=4016"}],"version-history":[{"count":0,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/posts\/4016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/media\/4209"}],"wp:attachment":[{"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/media?parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/categories?post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libertate.com.ar\/pruebas\/wp-json\/wp\/v2\/tags?post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}